Case studies
These are living docs (I’ll keep adding numbers, screenshots, and clearer takeaways over time.)
Opinio
Customer review analysis platform. Built a full dashboard, ran outbound sales, shut down after ~2 months of selling with 0 conversions.
Built + attempted GTM
Outcome: 0 customers
2024
Yappr
iOS journaling app that calls you to reduce friction. Built ~80%, but stopped pre-launch after hitting complexity in the calling workflow.
Partially built
Outcome: not launched
2025
If you’re reading this and want the unfiltered version (numbers, decks, teardown calls), I’m usually happy to share privately, just reach out.